Designed to Feel Intuitive
A new identity and website for Berlin-made furniture label
A new identity and website for Berlin-made furniture label
A new identity and website for Berlin-made furniture label
(1.0) Type Ecommerce Branding & Identity Web Design
(1.0) Type Ecommerce Branding & Identity Web Design
(2.0) What I Did Identity Design Brand Strategy Web Design UX/UI Design Art Direction Motion & Micro Animations
(2.0) What I Did Identity Design Brand Strategy Web Design UX/UI Design Art Direction Motion & Micro Animations
(3.0) Client & Year Geste via 27b, 2024
(3.0) Client & Year Geste via 27b, 2024
(4.0) Role Art Director / Digital Designer
(4.0) Role Art Director / Digital Designer




(5.0) Project Info Geste is a Berlin-based furniture label operating at the intersection of design, art, and material culture. With a bold, evolving catalogue of objects, the brand approaches furniture not as fixed form, but as ongoing dialogue — between disciplines, between collaborators, and between user and space. a) I was brought on to shape the brand from the ground up, crafting both the visual identity and digital presence. The goal: to capture Geste’s distinct point of view — rooted in contrast, emotional resonance, and material clarity — while allowing room for its collection and story to grow. b) The identity balances precision with expression, using thoughtful typography and a restrained, tactile palette to foreground the work. On the website, a minimal interface lets the pieces speak — while subtle interactions, generous whitespace, and custom editorial details bring warmth and depth to the experience. c) The result is a digital home that reflects Geste’s ethos: relevant, responsible design that invites connection and inspires.
(5.0) Project Info Geste is a Berlin-based furniture label operating at the intersection of design, art, and material culture. With a bold, evolving catalogue of objects, the brand approaches furniture not as fixed form, but as ongoing dialogue — between disciplines, between collaborators, and between user and space. a) I was brought on to shape the brand from the ground up, crafting both the visual identity and digital presence. The goal: to capture Geste’s distinct point of view — rooted in contrast, emotional resonance, and material clarity — while allowing room for its collection and story to grow. b) The identity balances precision with expression, using thoughtful typography and a restrained, tactile palette to foreground the work. On the website, a minimal interface lets the pieces speak — while subtle interactions, generous whitespace, and custom editorial details bring warmth and depth to the experience. c) The result is a digital home that reflects Geste’s ethos: relevant, responsible design that invites connection and inspires.
(6.0) Collaborations Clément Beaugé (Geste) Paul Bouisset Quintin Briel-Duchâtel 27b
(6.0) Collaborations Clément Beaugé (Geste) Paul Bouisset Quintin Briel-Duchâtel 27b
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5.0 COLLABORATIONS
Antinomy Studio (design, development & PM)
Kalok Yeung (design)
Manual Creative (branding)
KLM iFly Magazine
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